Apr 17, 2019

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

2019 is the year advertising and marketing professionals need to commit to digital.

Amrita Hemdev

Insider, OTT, Company News, For Agencies, For Media Companies, Data, For Advertisers

Apr 10, 2019

ZypMedia Survey Uncovers New Data about OTT Video Streamers

Knowledge is power. Knowing what your audience likes helps you serve better and more engaging ads.

Amrita Hemdev

Tactics, Digital Advertising, Analytics

Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...

Amrita Hemdev

Insider, Digital Advertising, For Agencies, For Media Companies

Mar 27, 2019

Ad Tech Know-How: 6 Best LinkedIn Company Pages to Follow in 2019

Being a successful digital expert means keeping up with current trends and practices of the growing ...

Amrita Hemdev

OTT

Mar 21, 2019

Debunking 4 Big Myths of OTT Advertising

In the era of anytime, anywhere content consumption, viewers are now consuming content over-the-top ...

Amrita Hemdev

OTT, Digital Advertising, For Media Companies, Metrics

Mar 13, 2019

Are You Buying Pure OTT Ads?

You’ve done some research and you understand what OTT is and why advertisers are excited about it, ...

Amrita Hemdev

OTT, Technology, Mobile

Feb 28, 2019

Which Devices Support OTT Ads?

The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV ...

Amrita Hemdev

OTT, For Agencies, For Media Companies

Feb 21, 2019

Welcome to the Future: Free, Ad-Supported OTT

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the ...

Amrita Hemdev

Insider, Tactics, OTT, Digital Advertising, For Agencies, For Media Companies

Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...

Amrita Hemdev

OTT, Digital Video, For Agencies, For Media Companies, Digital Glossary

Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...

Amrita Hemdev

OTT, For Agencies, For Media Companies, Digital Glossary

Jan 31, 2019

There Is a Difference Between OTT and CTV

The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...

Amrita Hemdev

OTT, Digital Advertising, Digital Glossary

Jan 28, 2019

The Entire OTT Ecosystem in a Nutshell

There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...

Amrita Hemdev

Get in Touch!

Phone

Email

Our Location

Follow Us

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

ZypMedia Survey Uncovers New Data about OTT Video Streamers

What You Need to Know about First-, Second-, and Third-Party Data

Recent Posts

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

ZypMedia Survey Uncovers New Data about OTT Video Streamers

What You Need to Know about First-, Second-, and Third-Party Data

Ad Tech Know-How: 6 Best LinkedIn Company Pages to Follow in 2019

Debunking 4 Big Myths of OTT Advertising

Are You Buying Pure OTT Ads?

Which Devices Support OTT Ads?

Welcome to the Future: Free, Ad-Supported OTT

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

Quick Guide to Get You Up to Speed with Key OTT Terms

There Is a Difference Between OTT and CTV

The Entire OTT Ecosystem in a Nutshell

It's Easy to Stay Current

Tags

Archives

Get New Blog Posts Delivered Right to Your Inbox

Company

Platform

Connect with Us

Sign Up for Newsletter