Recent Posts

Oct 17, 2018

5 Reasons Why You Should OTT This Holiday Season

It’s about to be the most wonderful time of the year again — and that goes for your digital ad ...
Oct 05, 2018

Politicians Are Turning to OTT Advertising to Win the 2018 Midterm Elections

As the midterm elections heat up and come to a close, how are you planning to reach your desired ...
Oct 03, 2018

4 Indicators That OTT Advertising Is Growing

The first half of 2018 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend ...
Sep 26, 2018

What’s the Difference Between OTT and Online Video?

Over-the-top (OTT) advertising has only been around a few short years. But even in this brief time ...
Sep 19, 2018

Look for These 4 Things with Your Future Ad Tech Partner

When you pick a company to handle the digital side of your business, you’re trusting that the firm ...
Sep 10, 2018

5 Ad Tech Newsletters Every Digital Expert Should Read

Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast ...
Aug 30, 2018

You're Ready, We're Set, Now Stream!

As we move into the latter half of 2018, we’re going to continue to see OTT explode in the market ...
Aug 22, 2018

In-Stream or In-Banner: What You Need to Know

An updated report from eMarketer shows that digital video ad spending will increase by double-digit ...
Aug 15, 2018

Why Advertisers Need to Turn on OTT to Reach Viewers

In a recent survey, Forrester found that only about 15% of marketing professionals regularly ...
Aug 08, 2018

7 Digital Ad Trends That Will Make or Break Your Strategy in 2018

Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for ...
Aug 01, 2018

What the Future of OTT Looks Like

On mobile, due to the size of the screen and data costs, shorter is better. So what can brands and ...
Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...

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