Recent Posts

Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
Nov 11, 2019

5 Key Insights to Spice Up Your Holiday Ad Strategy

Digital advertising was front and center in 2018. According to Adobe Analytics, eCommerce saw $126 ...
Nov 04, 2019

4 Reasons to Focus on Digital Advertising This Holiday Season

With Halloween now behind us and scary goblins put to rest for another year, it’s time for media ...
Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Oct 17, 2019

4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video

 
Oct 02, 2019

Streamer Spotlight Series: OTT Stories from the ZypMedia Marketing Team

As we enter into the last quarter of 2019, it is incredible to see how fast viewers are adopting ...
Sep 25, 2019

ZypMedia OTT Insights from Q2'19

As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...
Sep 19, 2019

Know Your Audience: 4 Types of Streamers

TV is changing. Millions of Americans are canceling their pay-TV subscriptions, but that doesn’t ...
Sep 12, 2019

Top 6 Podcasts for Digital Advertising Professionals

Digital advertising professionals in the ad tech industry must continue to learn about cutting-edge ...
Sep 10, 2019

Reach GenZennial Voters Ahead of the 2020 Presidential Election

As the 2020 U.S. Presidential race heats up, how are you planning to reach the voters of the ...
Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Aug 22, 2019

Quick Guide to the 7 Key Cs of Advertising Metrics

Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...

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