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Jun 06, 2019

Key Insights from Memorial Day 2019 Campaigns

Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising temperatures, consumer spending was also predicted to...
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May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer behavior shifts to adopt the increasing number of...
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May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school season. As a result, many advertisers take...

Recent Posts

Digital Advertising, Data, For Advertisers

Jun 06, 2019

Key Insights from Memorial Day 2019 Campaigns

Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising ...

OTT, Digital Video, Digital Advertising, For Advertisers

May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...

OTT, Digital Advertising, Analytics, Data

May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...

OTT, Digital Video, For Agencies, For Media Companies, For Advertisers

May 15, 2019

6 Ad-Supported Streaming Services That Every OTT Advertising Expert Should Know

Did you know that the average streaming-video subscriber pays for three different services? And the ...

OTT, For Media Companies, For Advertisers

May 08, 2019

Why You Should Give Local OTT Advertising a Closer Look

In our previous OTT (over-the-top) insights report, we showed that the growth of OTT means MORE ...

OTT, For Media Companies, For Advertisers

May 02, 2019

Linear TV + OTT: 3 Ways to Deliver Better Ad Campaign Results

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Apr 25, 2019

A Day in the Life of a Zypster

Ever wonder what it’s like to work at ZypMedia? Being a part of a growing company has many ...

OTT, Digital Glossary

Apr 17, 2019

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

2019 is the year advertising and marketing professionals need to commit to digital.
1

Insider, OTT, Company News, For Agencies, For Media Companies, Data, For Advertisers

Apr 10, 2019

ZypMedia Survey Uncovers New Data about OTT Video Streamers

Knowledge is power. Knowing what your audience likes helps you serve better and more engaging ads.

Tactics, Digital Advertising, Analytics

Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...

Insider, Digital Advertising, For Agencies, For Media Companies

Mar 27, 2019

Ad Tech Know-How: 6 Best LinkedIn Company Pages to Follow in 2019

Being a successful digital expert means keeping up with current trends and practices of the growing ...

OTT

Mar 21, 2019

Debunking 4 Big Myths of OTT Advertising

In the era of anytime, anywhere content consumption, viewers are now consuming content over-the-top ...

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