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Aug 15, 2018

Why Advertisers Need to Turn on OTT to Reach Viewers

In a recent survey, Forrester found that only about 15% of marketing professionals regularly include connected TV (CTV) in their media plans....
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1
Aug 08, 2018

7 Digital Ad Trends That Will Make or Break Your Strategy in 2018

Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for 2018, and a lot has already happened in the world of...
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1
Aug 01, 2018

What the Future of OTT Looks Like

On mobile, due to the size of the screen and data costs, shorter is better. So what can brands and content creators with more significant stories to...

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1

OTT, For Agencies, For Media Companies

Aug 15, 2018

Why Advertisers Need to Turn on OTT to Reach Viewers

In a recent survey, Forrester found that only about 15% of marketing professionals regularly ...
1

Digital Advertising, For Agencies, For Media Companies

Aug 08, 2018

7 Digital Ad Trends That Will Make or Break Your Strategy in 2018

Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for ...
1

OTT, For Agencies, For Media Companies

Aug 01, 2018

What the Future of OTT Looks Like

On mobile, due to the size of the screen and data costs, shorter is better. So what can brands and ...
Benchmark data

Digital Advertising, Digital Glossary

Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...
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Insider, Digital Advertising

Jul 18, 2018

5 Digital Advertising Insights to Grow Your 4th of July Marketing Strategy

Before the end of June, businesses in the U.S. get decked out in red, white and blue stripes and ...
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Digital Video, Digital Advertising

Jul 11, 2018

3 Key Digital Video Takeaways You Need to Know in 2018

It’s no secret that the U.S. digital video advertising industry is growing even faster than ...
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Digital Display, Digital Advertising, Digital Glossary

Jun 20, 2018

Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?

Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways ...
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OTT, For Agencies, For Media Companies

Jun 12, 2018

Narrowing the Gap Between Traditional TV and Digital

Advertising on TV has long been the best way for marketers to reach a large number of people at one ...
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Digital Advertising, Analytics

Jun 06, 2018

Heat Up Next Year’s Sales with Memorial Day 2018 Insights

After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to ...

OTT, Digital Advertising, Digital Glossary

May 31, 2018

OTT and VOD: How to Tell Them Apart

Over-the-top (OTT) has become the new industry standard as pay-TV providers adapt to new customer ...
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Digital Advertising, Analytics

May 23, 2018

Mother's Day 2018 Digital Advertising Insights We Love

Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May ...
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Tactics, Technology, Digital Advertising, Digital Glossary

May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...

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