star Featured
Feb 28, 2019

Which Devices Support OTT Ads?

The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV itself) to facilitate the delivery of internet-based...
star Featured
Feb 21, 2019

Welcome to the Future: Free, Ad-Supported OTT

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the internet. Viewers used to have to subscribe to a...
star Featured
Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but which advertiser categories won the ad battle?

Recent Posts

OTT, Technology, Mobile

Feb 28, 2019

Which Devices Support OTT Ads?

The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV ...

OTT, For Agencies, For Media Companies

Feb 21, 2019

Welcome to the Future: Free, Ad-Supported OTT

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the ...

Insider, Tactics, OTT, Digital Advertising, For Agencies, For Media Companies

Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...
Blog-Images-TV

OTT, Digital Video, For Agencies, For Media Companies, Digital Glossary

Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...

OTT, For Agencies, For Media Companies, Digital Glossary

Jan 31, 2019

There Is a Difference Between OTT and CTV

The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...

OTT, Digital Advertising, Digital Glossary

Jan 28, 2019

The Entire OTT Ecosystem in a Nutshell

There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...

OTT, For Agencies, For Media Companies

Jan 24, 2019

TV Is Changing. Its Relevance Is Not.

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...

OTT, Digital Video, Digital Advertising

Jan 16, 2019

6 Digital Video Trends for 2019 That Can’t Be Ignored

The digital video landscape that consists of TV and over-the-top (OTT) continues to evolve as ...

Tactics, OTT, Digital Advertising

Jan 07, 2019

3 Resolutions to Kick Off Your Digital Advertising in 2019

Trying to figure out what your New Year's resolutions should be for this year? If you're in the ...
C28813FD-0559-462A-B327-898267C9159D

OTT, Company Culture, Company News

Dec 19, 2018

Celebrating a Remarkable Journey and Setting Our Sights on 2019

One of our core values at ZypMedia is to “celebrate and enjoy the journey,” and we’ve certainly ...

OTT, Digital Advertising, For Agencies, For Media Companies

Dec 12, 2018

The Digital Advertising Trends That You Need to Know for 2019

2018 has been another big year for advertisers, marketers, media companies, publishers, and ad tech ...
1
Dec 05, 2018

2018 Thanksgiving Weekend in Review

Consumers embraced 2018 online holiday shopping with enthusiasm starting on Thanksgiving Day and ...

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