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Jun 20, 2018

Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?

Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways to reach new users.
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1
Jun 12, 2018

Narrowing the Gap Between Traditional TV and Digital

Advertising on TV has long been the best way for marketers to reach a large number of people at one time. But cracks are showing.
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1
Jun 06, 2018

Heat Up Next Year’s Sales with Memorial Day 2018 Insights

After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to the rising temperatures, consumer spending was...

Recent Posts

1

Digital Display, Digital Advertising, Digital Glossary

Jun 20, 2018

Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?

Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways ...
1

OTT, For Agencies, For Media Companies

Jun 12, 2018

Narrowing the Gap Between Traditional TV and Digital

Advertising on TV has long been the best way for marketers to reach a large number of people at one ...
1

Digital Advertising, Analytics

Jun 06, 2018

Heat Up Next Year’s Sales with Memorial Day 2018 Insights

After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to ...

OTT, Digital Advertising, Digital Glossary

May 31, 2018

OTT and VOD: How to Tell Them Apart

Over-the-top (OTT) has become the new industry standard as pay-TV providers adapt to new customer ...
1

Digital Advertising, Analytics

May 23, 2018

Mother's Day 2018 Digital Advertising Insights We Love

Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May ...
1

Tactics, Technology, Digital Advertising, Digital Glossary

May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...

OTT, Digital Video, For Agencies, For Media Companies

May 09, 2018

Boost Your OTT Sales with Our In-House Tips

 As TV viewers continue to spend more time watching video content via connected TVs and ...
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Company Culture, Diversity

May 04, 2018

Stronger, Together at ZypMedia

What do you get when you blend a group of passionate analysts, engineers, marketers, and ...

Digital Display, Digital Advertising, Analytics

Apr 25, 2018

Beyond Jargon: Untangling Ad Impressions and Reach

Is your business working toward better brand awareness and getting leads? Are you doing everything ...
Digital video

Digital Video, Digital Display, Digital Advertising, Mobile

Apr 18, 2018

Digital Advertising Is Hot -- Ignoring That Fact Is Not

We’ve been headed here for a while. But 2017 was the year it officially happened: Advertisers are ...
OTT DMAs

OTT, Technology, Digital Video

Apr 11, 2018

Cord-Cutting: What Local TV Stations Need to Know

Television is a captivating medium for video advertisers looking to target local consumers. It ...

Company News

Apr 05, 2018

Looking for an office with an ocean view? You might want to check us out.

We are happy to announce that we have recently moved our office to a new location with more space ...

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