Benchmark data

Digital Glossary, Digital Advertising

Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...

Amrita Hemdev

Digital Advertising, Insider

Jul 18, 2018

5 Digital Advertising Insights to Grow Your 4th of July Marketing Strategy

Before the end of June, businesses in the U.S. get decked out in red, white and blue stripes and ...

Amrita Hemdev

Digital Video, Digital Advertising

Jul 11, 2018

3 Key Digital Video Takeaways You Need to Know in 2018

It’s no secret that the U.S. digital video advertising industry is growing even faster than ...

Amrita Hemdev