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Jul 18, 2018

5 Digital Advertising Insights to Grow Your 4th of July Marketing Strategy

Before the end of June, businesses in the U.S. get decked out in red, white and blue stripes and ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jul 11, 2018

3 Key Digital Video Takeaways You Need to Know in 2018

It’s no secret that the U.S. digital video advertising industry is growing even faster than ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jun 20, 2018

Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?

Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jun 12, 2018

Narrowing the Gap Between Traditional TV and Digital

Advertising on TV has long been the best way for marketers to reach a large number of people at one ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jun 06, 2018

Heat Up Next Year’s Sales with Memorial Day 2018 Insights

After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
May 31, 2018

OTT and VOD: How to Tell Them Apart

Over-the-top (OTT) has become the new industry standard as pay-TV providers adapt to new customer ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
May 23, 2018

Mother's Day 2018 Digital Advertising Insights We Love

Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
May 09, 2018

Boost Your OTT Sales with Our In-House Tips

 As TV viewers continue to spend more time watching video content via connected TVs and ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
May 04, 2018

Stronger, Together at ZypMedia

What do you get when you blend a group of passionate analysts, engineers, marketers, and ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Apr 25, 2018

Beyond Jargon: Untangling Ad Impressions and Reach

Is your business working toward better brand awareness and getting leads? Are you doing everything ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Apr 18, 2018

Digital Advertising Is Hot -- Ignoring That Fact Is Not

We’ve been headed here for a while. But 2017 was the year it officially happened: Advertisers are ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Coordinator at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

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