Recent Posts

Oct 03, 2018

4 Indicators That OTT Advertising Is Growing

The first half of 2018 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Sep 26, 2018

What’s the Difference Between OTT and Online Video?

Over-the-top (OTT) advertising has only been around a few short years. But even in this brief time ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Sep 19, 2018

Look for These 4 Things with Your Future Ad Tech Partner

When you pick a company to handle the digital side of your business, you’re trusting that the firm ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Sep 10, 2018

5 Ad Tech Newsletters Every Digital Expert Should Read

Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 30, 2018

You're Ready, We're Set, Now Stream!

As we move into the latter half of 2018, we’re going to continue to see OTT explode in the market ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 22, 2018

In-Stream or In-Banner: What You Need to Know

An updated report from eMarketer shows that digital video ad spending will increase by double-digit ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 15, 2018

Why Advertisers Need to Turn on OTT to Reach Viewers

In a recent survey, Forrester found that only about 15% of marketing professionals regularly ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 08, 2018

7 Digital Ad Trends That Will Make or Break Your Strategy in 2018

Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 01, 2018

What the Future of OTT Looks Like

On mobile, due to the size of the screen and data costs, shorter is better. So what can brands and ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jul 18, 2018

5 Digital Advertising Insights to Grow Your 4th of July Marketing Strategy

Before the end of June, businesses in the U.S. get decked out in red, white and blue stripes and ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jul 11, 2018

3 Key Digital Video Takeaways You Need to Know in 2018

It’s no secret that the U.S. digital video advertising industry is growing even faster than ...
Amrita Hemdev
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having five years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

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