Recent Posts

Mar 17, 2020

2019 ZypMedia State of Local OTT Advertising Report

2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...
Karen Sowa
Karen is a marketer with over a decade of success in solving business challenges with digital companies. She is currently the Sr. Director of Marketing at ZypMedia and can likely be found drinking an iced latte behind a laptop somewhere in the San Francisco Bay Area.
Feb 03, 2020

Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
Karen Sowa
Karen is a marketer with over a decade of success in solving business challenges with digital companies. She is currently the Sr. Director of Marketing at ZypMedia and can likely be found drinking an iced latte behind a laptop somewhere in the San Francisco Bay Area.
Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
Karen Sowa
Karen is a marketer with over a decade of success in solving business challenges with digital companies. She is currently the Sr. Director of Marketing at ZypMedia and can likely be found drinking an iced latte behind a laptop somewhere in the San Francisco Bay Area.
Sep 25, 2019

ZypMedia OTT Insights from Q2'19

As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...
Karen Sowa
Karen is a marketer with over a decade of success in solving business challenges with digital companies. She is currently the Sr. Director of Marketing at ZypMedia and can likely be found drinking an iced latte behind a laptop somewhere in the San Francisco Bay Area.
Mar 22, 2018

From Pay TV to OTT: What's Driving the Mass Migration

For decades, traditional cable and satellite providers were the go-to source to find and watch ...
Karen Sowa
Karen is a marketer with over a decade of success in solving business challenges with digital companies. She is currently the Sr. Director of Marketing at ZypMedia and can likely be found drinking an iced latte behind a laptop somewhere in the San Francisco Bay Area.
Feb 05, 2018

This is Why Advertisers Will Buy OTT Inventory in 2018

Consumer television has been continually evolving since the introduction of the technology almost ...
Karen Sowa
Karen is a marketer with over a decade of success in solving business challenges with digital companies. She is currently the Sr. Director of Marketing at ZypMedia and can likely be found drinking an iced latte behind a laptop somewhere in the San Francisco Bay Area.

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