Connecting with target audiences across multiple devices comes with its own set of complexities as consumers add more screens to the mix and technologies evolve. To help stay ahead of changing consumer viewing behaviors, advertisers have turned to ad technology platforms to fill in the gap created by the changes in viewership patterns.
The ad operations department plays a key role for an ad tech provider because it carries out the services sold by the company. The primary function of ad ops is to fulfill the order of sale (also called an “ad campaign” or “media ad buy”) purchased directly by or on behalf of an advertiser.
If you’re exploring the ad tech industry for your next career move, consider these five key benefits of joining an ad operations team.
Here are five reasons you should consider joining an ad operations team.
1) Be at the forefront of a rapidly growing industry.
If you are looking for a great way to kick-start or advance your career, consider an industry’s future potential.
The ad tech space is booming. According to eMarketer, digital ad spend in the U.S. is predicted to hit $129.34 billion in 2019, a 19% growth compared to 2018.
The digital advertising industry is growing at an incredible pace, and with evolving products and responsibilities, there's a high demand for ad operations talent and leadership.
An ad operations team plays a critical role within a digital media company. For example, at ZypMedia, we are always exploring ways to help traditional media buyers combine digital media in their advertising strategy, and we are growing our ad ops team to meet this demand.
"Ad ops is a great place to see how all the cogs in the ad tech machine work, and it opens doors to many varied roles in the industry. Professionals working in this field develop an analytical skill set along with gaining valuable insights into the industry. No two days are the same — and that's the beauty of working on an ad ops team!"
Suzanne Kimm, Senior Manager, Ad Operations, ZypMedia
2) Develop new skills and gain valuable experience.
The ad operations team is part of the processes and systems that support the sale and delivery of digital advertising.
At ZypMedia, our ad operations team is responsible for carrying out processes and working with the software systems that we use to input, serve, target, and report on the performance of digital ads, including digital, social, video, and over-the-top (OTT) products.
In ad ops, each day comes with new ad campaigns and a new set of challenges, creating an exciting environment and providing plenty of opportunities to develop a valuable new skill set.
“Ad technology is constantly changing, and I enjoy the challenge of staying in tune with the latest updates or processes that contribute to the success of each ad campaign. It’s rewarding to know you are always learning and working in a collaborative environment that plays such a critical role for the company!”
Heather Ward, Ad Operations Specialist, ZypMedia
3) Find your perfect fit.
Ad operations roles come at all levels, from associate to executive and everything in between.
An entry-level ad ops position could be the perfect first job for those who want to break into the digital media industry. Even if you have no advertising experience, you can kick off your career in ad operations where you’ll develop marketable skills and gain valuable experience.
The ad operations team at ZypMedia is comprised of a mix of roles including ad ops coordinators, campaign managers, account managers, and ad ops specialists who contribute to supporting our clients’ needs.
Ad ops is a natural match for people who are tech savvy or have a strong interest in understanding the technology and innovations that drive the world around them.
4) Be part of a key team.
There's no better place to learn about digital advertising than as an ad ops insider at a leading ad tech platform.
Because ad ops controls and operates the ad server as its primary function, almost everyone else in the company depends on the ad ops team for something important. Ad ops is an information hub within the company and an essential resource for getting things done.
5) Have a great time!
Working in ad ops is a blast. Some of the fun highlights of working in ad ops at ZypMedia include a casual dress code, a relaxed environment, game nights, invitations to work socials and sponsored happy hours, and so much more!
If you are eager to explore the undeniably amazing growth opportunities of working in an ad operations team, we just might be the perfect place for you to grow your career.
We are always looking for talented folks to come and share our dream. Check out our job listings and apply for the role that best matches your interest.