Recent Posts

Apr 11, 2018

Cord-Cutting: What Local TV Stations Need to Know

Television is a captivating medium for video advertisers looking to target local consumers. It ...
Apr 05, 2018

Looking for an office with an ocean view? You might want to check us out.

We are happy to announce that we have recently moved our office to a new location with more space ...
Mar 28, 2018

From Smartphone-Obsessed to Your New Customer: Why Mobile Advertising Matters

Did you know that Americans are now spending five hours per day on mobile phones? Chances are high ...
Mar 22, 2018

From Pay TV to OTT: What's Driving the Mass Migration

For decades, traditional cable and satellite providers were the go-to source to find and watch ...
Mar 14, 2018

ZypMedia Partners with Tru Optik to Power Local Advertisers

According to BIA/Kelsey, in 2017, around 67% of TV advertising in the U.S. was from local ...
Mar 08, 2018

8 Reasons Why ZypMedia is a Smart Career Move

There's nothing like the energy of a startup--where everyone brings their own unique skills, ...
Feb 26, 2018

Valentine's Day: By The Numbers

Love it or hate it, Valentine’s Day is too huge for digital advertisers and marketers to ignore. It ...
Feb 21, 2018

2018 Digital Advertising Facts to Influence Your Digital Strategy

With the ever-changing digital landscape, we need to quickly adapt to the trends in the industry at ...
Feb 12, 2018

7 Tips to Help You Get the Most Out of Your Digital Ad Campaigns

Digital advertising is a significant component of modern marketing strategies. If you’re not ...
Feb 05, 2018

This is Why Advertisers Will Buy OTT Inventory in 2018

Consumer television has been continually evolving since the introduction of the technology almost ...
Jan 29, 2018

40 Must-Know TV and Digital Video Advertising Definitions

If you are new to digital advertising, understanding the complex jargon that dominates the industry ...
Sep 08, 2017

This is Why Technology and Speed are Integral to Serving Local Markets

In 2013, the digital platforms available for local markets were seriously lacking. Most services ...

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