Recent Posts

Oct 02, 2019

Streamer Spotlight Series: OTT Stories from the ZypMedia Marketing Team

As we enter into the last quarter of 2019, it is incredible to see how fast viewers are adopting ...
Sep 25, 2019

ZypMedia OTT Insights from Q2'19

As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...
Sep 19, 2019

Know Your Audience: 4 Types of Streamers

TV is changing. Millions of Americans are canceling their pay-TV subscriptions, but that doesn’t ...
Sep 12, 2019

Top 6 Podcasts for Digital Advertising Professionals

Digital advertising professionals in the ad tech industry must continue to learn about cutting-edge ...
Sep 10, 2019

Reach GenZennial Voters Ahead of the 2020 Presidential Election

As the 2020 U.S. Presidential race heats up, how are you planning to reach the voters of the ...
Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Aug 22, 2019

Quick Guide to the 7 Key Cs of Advertising Metrics

Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...
Aug 14, 2019

Why a Local Ad Strategy Is a Smart Investment

Brands spend millions on advertising, and those dollars are increasingly shifting to digital ...
Jul 24, 2019

The Mighty Shift of Digital Advertising in 2019

2019 will be a significant turning point in the world of advertising. According to eMarketer’s ...
Jul 18, 2019

A Look Back at 4th of July 2019

Every year towards the end of June, U.S.-based businesses get decked out in red, white, and blue ...
Jul 12, 2019

Your Quick Guide to Programmatic Buying Methods

Programmatic ad buying refers to using software and technology to identify, bid on, and purchase ...
Jun 27, 2019

5 Benefits of Joining an Ad Ops Team (We’re Hiring!)

Connecting with target audiences across multiple devices comes with its own set of complexities as ...

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