Recent Posts

Jun 06, 2018

Heat Up Next Year’s Sales with Memorial Day 2018 Insights

After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to ...
May 31, 2018

OTT and VOD: How to Tell Them Apart

Over-the-top (OTT) has become the new industry standard as pay-TV providers adapt to new customer ...
May 23, 2018

Mother's Day 2018 Digital Advertising Insights We Love

Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May ...
May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...
May 09, 2018

Boost Your OTT Sales with Our In-House Tips

 As TV viewers continue to spend more time watching video content via connected TVs and ...
May 04, 2018

Stronger, Together at ZypMedia

What do you get when you blend a group of passionate analysts, engineers, marketers, and ...
Apr 25, 2018

Beyond Jargon: Untangling Ad Impressions and Reach

Is your business working toward better brand awareness and getting leads? Are you doing everything ...
Apr 18, 2018

Digital Advertising Is Hot -- Ignoring That Fact Is Not

We’ve been headed here for a while. But 2017 was the year it officially happened: Advertisers are ...
Apr 11, 2018

Cord-Cutting: What Local TV Stations Need to Know

Television is a captivating medium for video advertisers looking to target local consumers. It ...
Apr 05, 2018

Looking for an office with an ocean view? You might want to check us out.

We are happy to announce that we have recently moved our office to a new location with more space ...
Mar 28, 2018

From Smartphone-Obsessed to Your New Customer: Why Mobile Advertising Matters

Did you know that Americans are now spending five hours per day on mobile phones? Chances are high ...
Mar 22, 2018

From Pay TV to OTT: What's Driving the Mass Migration

For decades, traditional cable and satellite providers were the go-to source to find and watch ...

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