Recent Posts

Mar 21, 2019

Debunking 4 Big Myths of OTT Advertising

In the era of anytime, anywhere content consumption, viewers are now consuming content over-the-top ...
Mar 13, 2019

Are You Buying Pure OTT Ads?

You’ve done some research and you understand what OTT is and why advertisers are excited about it, ...
Feb 28, 2019

Which Devices Support OTT Ads?

The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV ...
Feb 21, 2019

Welcome to the Future: Free, Ad-Supported OTT

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the ...
Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...
Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Jan 31, 2019

There Is a Difference Between OTT and CTV

The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...
Jan 28, 2019

The Entire OTT Ecosystem in a Nutshell

There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...
Jan 24, 2019

TV Is Changing. Its Relevance Is Not.

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Jan 16, 2019

6 Digital Video Trends for 2019 That Can’t Be Ignored

The digital video landscape that consists of TV and over-the-top (OTT) continues to evolve as ...
Jan 07, 2019

3 Resolutions to Kick Off Your Digital Advertising in 2019

Trying to figure out what your New Year's resolutions should be for this year? If you're in the ...
Dec 19, 2018

Celebrating a Remarkable Journey and Setting Our Sights on 2019

One of our core values at ZypMedia is to “celebrate and enjoy the journey,” and we’ve certainly ...

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