Recent Posts

Aug 14, 2019

Why a Local Ad Strategy Is a Smart Investment

Brands spend millions on advertising, and those dollars are increasingly shifting to digital ...
Jul 24, 2019

The Mighty Shift of Digital Advertising in 2019

2019 will be a significant turning point in the world of advertising. According to eMarketer’s ...
Jul 18, 2019

A Look Back at 4th of July 2019

Every year towards the end of June, U.S.-based businesses get decked out in red, white, and blue ...
Jul 12, 2019

Your Quick Guide to Programmatic Buying Methods

Programmatic ad buying refers to using software and technology to identify, bid on, and purchase ...
Jun 27, 2019

5 Benefits of Joining an Ad Ops Team (We’re Hiring!)

Connecting with target audiences across multiple devices comes with its own set of complexities as ...
Jun 17, 2019

Smart OTT Advertisers Are Homing in on Audiences

TV viewing and TV advertising have changed dramatically since the first TV commercial aired in ...
Jun 06, 2019

Key Insights from Memorial Day 2019 Campaigns

Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising ...
May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...
May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...
May 15, 2019

6 Ad-Supported Streaming Services That Every OTT Advertising Expert Should Know

Did you know that the average streaming-video subscriber pays for three different services? And the ...
May 08, 2019

Why You Should Give Local OTT Advertising a Closer Look

In our previous OTT (over-the-top) insights report, we showed that the growth of OTT means MORE ...
May 02, 2019

Linear TV + OTT: 3 Ways to Deliver Better Ad Campaign Results

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...

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