Recent Posts

Jun 17, 2019

Smart OTT Advertisers Are Homing in on Audiences

TV viewing and TV advertising have changed dramatically since the first TV commercial aired in ...
Jun 06, 2019

Key Insights from Memorial Day 2019 Campaigns

Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising ...
May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...
May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...
May 15, 2019

6 Ad-Supported Streaming Services That Every OTT Advertising Expert Should Know

Did you know that the average streaming-video subscriber pays for three different services? And the ...
May 08, 2019

Why You Should Give Local OTT Advertising a Closer Look

In our previous OTT (over-the-top) insights report, we showed that the growth of OTT means MORE ...
May 02, 2019

Linear TV + OTT: 3 Ways to Deliver Better Ad Campaign Results

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Apr 25, 2019

A Day in the Life of a Zypster

Ever wonder what it’s like to work at ZypMedia? Being a part of a growing company has many ...
Apr 17, 2019

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

2019 is the year advertising and marketing professionals need to commit to digital.
Apr 10, 2019

ZypMedia Survey Uncovers New Data about OTT Video Streamers

Knowledge is power. Knowing what your audience likes helps you serve better and more engaging ads.
Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...
Mar 27, 2019

Ad Tech Know-How: 6 Best LinkedIn Company Pages to Follow in 2019

Being a successful digital expert means keeping up with current trends and practices of the growing ...

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