Top 6 Podcasts for Digital Advertising Professionals

Amrita Hemdev
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By Amrita Hemdev
September 12, 2019
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Digital advertising professionals in the ad tech industry must continue to learn about cutting-edge advertising strategies to reach the right audiences. To be successful and relevant, you need to keep up with current trends and practices in a space that evolves quickly.

Podcasts are a great way to connect to the ad tech world because they are plentiful and easy to access. You can tune in during your commute or when you're hanging out at home. Podcasts are the place to be. In the first quarter of 2019, 32 percent –  90 million Americans – listened to a podcast. Currently, there are more than 700,000 active podcasts and more than 29 million podcast episodes, which may make it difficult for you to choose the best programs to get started on.

Don’t worry! We've researched, tuned in, and mulled over the ratings of dozens of podcasts to create a list of six digital advertising podcasts for you to try. If you’re a digital advertising professional who wants to keep growing your industry expertise, be sure to check out these podcasts.

 

The Digiday Podcast (Digiday)

This weekly show features leading executives who discuss the big stories and topics that matter to brands, advertisers, agencies, and publishers as they are transitioning from the traditional to the digital age.

 

Behind the Numbers (eMarketer)

This free, on-demand podcast provides daily conversations about digital media, advertising, and marketing. It covers topics related to how digital is transforming business — and even life. eMarketer is one of the most comprehensive sources of information on doing business in the digital world.

 

Insider InSites podcast on Media, Marketing and Advertising (MediaVillage)

This podcast offers in-depth insights into the media, marketing, and advertising industry and features interviews with leading CMOs, creative and ad sales executives, ad tech professionals, and top media execs who offer thought leadership and exciting takeaways for listeners.

 

The Big Story (AdExchanger)

This new podcast features a roundtable of AdExchanger editors drill into the week's most compelling headlines and focuses on the most significant developments in the digital advertising and marketing industry. Host and Managing Editor Ryan Joe gets listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

 

Heard on the Street (Street Fight)

This Street Fight podcast uncovers the people and stories behind leading companies in location-based media, tech, and advertising. The podcast answers questions like where are they from? What makes them tick? And what business and life lessons can we draw from that?

 

The Local Marketing Trends Podcast (Borrell)

Hear two of the nation's brightest and sought-after research advertising analysts, Corey Elliott and Gordon Borrell, identify the latest local trends and make their predictions.

This fast-paced podcast runs about 20 minutes and focuses on the trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit. If local media is your thing (like it is for us), then you will absolutely love listening to this podcast!


Whether it involves reading blog posts, following social media accounts, subscribing to the right newsletters, or listening to podcasts, digital advertising professionals need to continually digest the latest information to improve their digital advertising tactics and strategies and successfully reach the right audiences.

The ZypMedia newsletter offers more than just basic news coverage. It covers a broad range of topics related to digital advertising, like over the top (OTT), digital concepts, and data about today's advertising ecosystem. 

Don’t be a solitary traveler on your ad tech journey. Subscribe to our newsletter to keep up with current industry trends and gain valuable insights from a digital advertising industry leader.

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Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
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