ZypMedia Integrates Telaria's Video Management Platform
NEW YORK and SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced today that it has partnered with Telaria, the complete software platform to manage video advertising for premium publishers, to offer a suite of technology tools designed to help local media companies maximize the value of their over-the-top (OTT) video inventory. With this partnership, Telaria strengthens ZypMedia's OTT video ability to connect local advertisers with relevant, high-quality publishers to put their message in front of their desired audiences.
"Working together with Telaria, we are able to bring OTT/CTV advertising opportunities to an underserved market, elevating the quality of digital opportunities for local advertisers," said Ramandeep Ahuja, Co-Founder and Chief Technology Officer, ZypMedia. "This partnership bolsters our ability to connect local businesses with local audiences that are consuming more and more OTT content. In addition, because our platform is used by traditional linear TV and radio companies that serve these businesses, we bring a local demand to Telaria's OTT publishers, who wouldn't otherwise have access to maximize local impressions."
As local advertisers are continuing to scale their digital offerings, the transparency and efficiency of where ads are placed becomes increasingly more significant. ZypMedia is approved for all deal types on Telaria's platform.
"We're excited to work with ZypMedia to give local advertisers more access and scale to premium video content on a variety of screens," added Adam Lowy, Chief Commercial Officer, Telaria. "We look forward to making premium OTT inventory available at the local level to more advertisers who want to reach consumers through the sight, sound and motion that video offers. We are pleased to have found a partner that has been built specifically to support local advertisers who are interested in using OTT video to reach their target consumers."
ZypMedia works with some of the nation's largest local media companies – including Sinclair Broadcast Group – to power their digital and OTT offerings, providing their local advertising clients with the same access to inventory and buying power as large national brands.
ZypMedia (zypmedia.com) is at the cross section of technology and media. Its enterprise software is leveraged by local media companies to navigate the digital shift profitably. The company has built a comprehensive advertising platform – from the ground up – specifically for some of the nation's largest broadcasters and media companies to plan, buy, execute, and manage programmatic campaigns for their local clients across all digital channels, including over-the-top (OTT).
Telaria, Inc. (NYSE: TLRA), is a complete software platform to manage premium video advertising. We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria's independent solution empowers unbiased decisions for the best revenue outcomes. Telaria operates out of 13 offices worldwide across North America, EMEA, LATAM and APAC.