Recent Posts

Mar 13, 2019

Are You Buying Pure OTT Ads?

You’ve done some research and you understand what OTT is and why advertisers are excited about it, ...
Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...
Jan 28, 2019

The Entire OTT Ecosystem in a Nutshell

There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...
Jan 16, 2019

6 Digital Video Trends for 2019 That Can’t Be Ignored

The digital video landscape that consists of TV and over-the-top (OTT) continues to evolve as ...
Jan 07, 2019

3 Resolutions to Kick Off Your Digital Advertising in 2019

Trying to figure out what your New Year's resolutions should be for this year? If you're in the ...
Dec 12, 2018

The Digital Advertising Trends That You Need to Know for 2019

2018 has been another big year for advertisers, marketers, media companies, publishers, and ad tech ...
Nov 28, 2018

Your Holiday Digital Advertising Guide for December Success

The December holiday season is right around the corner. How are you planning to reach your desired ...
Oct 29, 2018

‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season

The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, ...
Sep 10, 2018

5 Ad Tech Newsletters Every Digital Expert Should Read

Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast ...
Aug 22, 2018

In-Stream or In-Banner: What You Need to Know

An updated report from eMarketer shows that digital video ad spending will increase by double-digit ...
Aug 08, 2018

7 Digital Ad Trends That Will Make or Break Your Strategy in 2018

Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for ...
Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...

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