Recent Posts

Sep 12, 2019

Top 6 Podcasts for Digital Advertising Professionals

Digital advertising professionals in the ad tech industry must continue to learn about cutting-edge ...
Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Aug 22, 2019

Quick Guide to the 7 Key Cs of Advertising Metrics

Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...
Aug 14, 2019

Why a Local Ad Strategy Is a Smart Investment

Brands spend millions on advertising, and those dollars are increasingly shifting to digital ...
Jul 24, 2019

The Mighty Shift of Digital Advertising in 2019

2019 will be a significant turning point in the world of advertising. According to eMarketer’s ...
Jul 18, 2019

A Look Back at 4th of July 2019

Every year towards the end of June, U.S.-based businesses get decked out in red, white, and blue ...
Jul 12, 2019

Your Quick Guide to Programmatic Buying Methods

Programmatic ad buying refers to using software and technology to identify, bid on, and purchase ...
Jun 06, 2019

Key Insights from Memorial Day 2019 Campaigns

Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising ...
May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...
May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...
Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...
Mar 27, 2019

Ad Tech Know-How: 6 Best LinkedIn Company Pages to Follow in 2019

Being a successful digital expert means keeping up with current trends and practices of the growing ...

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