Recent Posts

Oct 29, 2018

‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season

The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, ...
Sep 10, 2018

5 Ad Tech Newsletters Every Digital Expert Should Read

Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast ...
Aug 22, 2018

In-Stream or In-Banner: What You Need to Know

An updated report from eMarketer shows that digital video ad spending will increase by double-digit ...
Aug 08, 2018

7 Digital Ad Trends That Will Make or Break Your Strategy in 2018

Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for ...
Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...
Jul 18, 2018

5 Digital Advertising Insights to Grow Your 4th of July Marketing Strategy

Before the end of June, businesses in the U.S. get decked out in red, white and blue stripes and ...
Jul 11, 2018

3 Key Digital Video Takeaways You Need to Know in 2018

It’s no secret that the U.S. digital video advertising industry is growing even faster than ...
Jun 20, 2018

Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?

Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways ...
Jun 06, 2018

Heat Up Next Year’s Sales with Memorial Day 2018 Insights

After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to ...
May 31, 2018

OTT and VOD: How to Tell Them Apart

Over-the-top (OTT) has become the new industry standard as pay-TV providers adapt to new customer ...
May 23, 2018

Mother's Day 2018 Digital Advertising Insights We Love

Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May ...
May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...

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