Recent Posts

May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...
May 15, 2019

6 Ad-Supported Streaming Services That Every OTT Advertising Expert Should Know

Did you know that the average streaming-video subscriber pays for three different services? And the ...
Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Jan 16, 2019

6 Digital Video Trends for 2019 That Can’t Be Ignored

The digital video landscape that consists of TV and over-the-top (OTT) continues to evolve as ...
Nov 14, 2018

Quick Guide: Difference Between OTT and Linear TV Advertising

Over-the-top (OTT) is redefining the concept of TV. According to a recent estimate by eMarketer, ...
Sep 26, 2018

What’s the Difference Between OTT and Online Video?

Over-the-top (OTT) advertising has only been around a few short years. But even in this brief time ...
Jul 11, 2018

3 Key Digital Video Takeaways You Need to Know in 2018

It’s no secret that the U.S. digital video advertising industry is growing even faster than ...
May 09, 2018

Boost Your OTT Sales with Our In-House Tips

 As TV viewers continue to spend more time watching video content via connected TVs and ...
Apr 18, 2018

Digital Advertising Is Hot -- Ignoring That Fact Is Not

We’ve been headed here for a while. But 2017 was the year it officially happened: Advertisers are ...
Apr 11, 2018

Cord-Cutting: What Local TV Stations Need to Know

Television is a captivating medium for video advertisers looking to target local consumers. It ...
Jan 29, 2018

40 Must-Know TV and Digital Video Advertising Definitions

If you are new to digital advertising, understanding the complex jargon that dominates the industry ...

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