Recent Posts

May 28, 2020

DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19

Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local ...
May 05, 2020

Q1 2020 State of Local OTT Advertising Report

Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase ...
Apr 27, 2020

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior It’s no secret consumers viewing ...
Mar 17, 2020

2019 ZypMedia State of Local OTT Advertising Report

2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...
Feb 03, 2020

Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
Nov 11, 2019

5 Key Insights to Spice Up Your Holiday Ad Strategy

Digital advertising was front and center in 2018. According to Adobe Analytics, eCommerce saw $126 ...
Oct 17, 2019

4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video

 
Sep 25, 2019

ZypMedia OTT Insights from Q2'19

As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...
Sep 19, 2019

Know Your Audience: 4 Types of Streamers

TV is changing. Millions of Americans are canceling their pay-TV subscriptions, but that doesn’t ...
Sep 12, 2019

Top 6 Podcasts for Digital Advertising Professionals

Digital advertising professionals in the ad tech industry must continue to learn about cutting-edge ...
Sep 10, 2019

Reach GenZennial Voters Ahead of the 2020 Presidential Election

As the 2020 U.S. Presidential race heats up, how are you planning to reach the voters of the ...

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