Recent Posts

Jun 17, 2019

Smart OTT Advertisers Are Homing in on Audiences

TV viewing and TV advertising have changed dramatically since the first TV commercial aired in ...
Jun 06, 2019

Key Insights from Memorial Day 2019 Campaigns

Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising ...
May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...
May 15, 2019

6 Ad-Supported Streaming Services That Every OTT Advertising Expert Should Know

Did you know that the average streaming-video subscriber pays for three different services? And the ...
May 08, 2019

Why You Should Give Local OTT Advertising a Closer Look

In our previous OTT (over-the-top) insights report, we showed that the growth of OTT means MORE ...
May 02, 2019

Linear TV + OTT: 3 Ways to Deliver Better Ad Campaign Results

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Apr 10, 2019

ZypMedia Survey Uncovers New Data about OTT Video Streamers

Knowledge is power. Knowing what your audience likes helps you serve better and more engaging ads.

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