Recent Posts

Apr 10, 2019

ZypMedia Survey Uncovers New Data about OTT Video Streamers

Knowledge is power. Knowing what your audience likes helps you serve better and more engaging ads.
Mar 27, 2019

Ad Tech Know-How: 6 Best LinkedIn Company Pages to Follow in 2019

Being a successful digital expert means keeping up with current trends and practices of the growing ...
Mar 13, 2019

Are You Buying Pure OTT Ads?

You’ve done some research and you understand what OTT is and why advertisers are excited about it, ...
Feb 21, 2019

Welcome to the Future: Free, Ad-Supported OTT

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the ...
Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...
Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Jan 31, 2019

There Is a Difference Between OTT and CTV

The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...
Jan 24, 2019

TV Is Changing. Its Relevance Is Not.

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Dec 12, 2018

The Digital Advertising Trends That You Need to Know for 2019

2018 has been another big year for advertisers, marketers, media companies, publishers, and ad tech ...
Nov 28, 2018

Your Holiday Digital Advertising Guide for December Success

The December holiday season is right around the corner. How are you planning to reach your desired ...
Nov 14, 2018

Quick Guide: Difference Between OTT and Linear TV Advertising

Over-the-top (OTT) is redefining the concept of TV. According to a recent estimate by eMarketer, ...
Nov 07, 2018

TV’s Landscape Is Evolving, and Local TV Advertisers Need to Adapt

Do buyers and sellers of local TV advertising need to worry about the growth of Connected TV (CTV) ...

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