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Mar 17, 2020

2019 ZypMedia State of Local OTT Advertising Report

2019 was a historic year for OTT content and advertising. Throughout the year, news and events about high-profile streaming service launches, mergers...
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Feb 03, 2020

Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT viewership pool continues to get bigger every...
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2019 Q3 OTT Insights - OTT Impression Delivery gray
Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is growing quickly, but how are local advertisers...

Recent Posts

Insider, OTT, Data, For Advertisers

Mar 17, 2020

2019 ZypMedia State of Local OTT Advertising Report

2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...

Insider, OTT, Data, For Advertisers

Feb 03, 2020

Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
2019 Q3 OTT Insights - OTT Impression Delivery gray

Insider, OTT, Data, For Advertisers

Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
amrita

Insider, OTT, Company Culture

Oct 02, 2019

Streamer Spotlight Series: OTT Stories from the ZypMedia Marketing Team

As we enter into the last quarter of 2019, it is incredible to see how fast viewers are adopting ...
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Insider, OTT, Data, For Advertisers

Sep 25, 2019

ZypMedia OTT Insights from Q2'19

As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...

Insider, Digital Advertising, For Agencies, For Media Companies

Mar 27, 2019

Ad Tech Know-How: 6 Best LinkedIn Company Pages to Follow in 2019

Being a successful digital expert means keeping up with current trends and practices of the growing ...

Insider, Tactics, OTT, Digital Advertising, For Agencies, For Media Companies

Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...

Insider, OTT, Company Culture, Company News

Nov 01, 2018

We’ve Just Raised Series C Funding And We’re Looking Local

It’s another big day for all of us at ZypMedia — and more importantly, for media companies. We’re ...

Insider, Company Culture, For Agencies, For Media Companies

Sep 19, 2018

Look for These 4 Things with Your Future Ad Tech Partner

When you pick a company to handle the digital side of your business, you’re trusting that the firm ...

Insider, Digital Advertising, For Agencies, For Media Companies

Sep 10, 2018

5 Ad Tech Newsletters Every Digital Expert Should Read

Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast ...
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Insider, Digital Advertising

Jul 18, 2018

5 Digital Advertising Insights to Grow Your 4th of July Marketing Strategy

Before the end of June, businesses in the U.S. get decked out in red, white and blue stripes and ...

Insider, Company News

Mar 14, 2018

ZypMedia Partners with Tru Optik to Power Local Advertisers

According to BIA/Kelsey, in 2017, around 67% of TV advertising in the U.S. was from local ...

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