Recent Posts

Nov 14, 2018

Quick Guide: Difference Between OTT and Linear TV Advertising

Over-the-top (OTT) is redefining the concept of TV. According to a recent estimate by eMarketer, ...
Nov 07, 2018

TV’s Landscape Is Evolving, and Local TV Advertisers Need to Adapt

Do buyers and sellers of local TV advertising need to worry about the growth of Connected TV (CTV) ...
Nov 01, 2018

We’ve Just Raised Series C Funding And We’re Looking Local

It’s another big day for all of us at ZypMedia — and more importantly, for media companies. We’re ...
Oct 17, 2018

5 Reasons Why You Should OTT This Holiday Season

It’s about to be the most wonderful time of the year again — and that goes for your digital ad ...
Oct 05, 2018

Politicians Are Turning to OTT Advertising to Win the 2018 Midterm Elections

As the midterm elections heat up and come to a close, how are you planning to reach your desired ...
Oct 03, 2018

4 Indicators That OTT Advertising Is Growing

The first half of 2018 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend ...
Sep 26, 2018

What’s the Difference Between OTT and Online Video?

Over-the-top (OTT) advertising has only been around a few short years. But even in this brief time ...
Aug 30, 2018

You're Ready, We're Set, Now Stream!

As we move into the latter half of 2018, we’re going to continue to see OTT explode in the market ...
Aug 15, 2018

Why Advertisers Need to Turn on OTT to Reach Viewers

In a recent survey, Forrester found that only about 15% of marketing professionals regularly ...
Aug 01, 2018

What the Future of OTT Looks Like

On mobile, due to the size of the screen and data costs, shorter is better. So what can brands and ...
Jun 12, 2018

Narrowing the Gap Between Traditional TV and Digital

Advertising on TV has long been the best way for marketers to reach a large number of people at one ...
May 31, 2018

OTT and VOD: How to Tell Them Apart

Over-the-top (OTT) has become the new industry standard as pay-TV providers adapt to new customer ...

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