Recent Posts

Jun 17, 2019

Smart OTT Advertisers Are Homing in on Audiences

TV viewing and TV advertising have changed dramatically since the first TV commercial aired in ...
May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...
May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...
May 15, 2019

6 Ad-Supported Streaming Services That Every OTT Advertising Expert Should Know

Did you know that the average streaming-video subscriber pays for three different services? And the ...
May 08, 2019

Why You Should Give Local OTT Advertising a Closer Look

In our previous OTT (over-the-top) insights report, we showed that the growth of OTT means MORE ...
May 02, 2019

Linear TV + OTT: 3 Ways to Deliver Better Ad Campaign Results

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Apr 17, 2019

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

2019 is the year advertising and marketing professionals need to commit to digital.
Apr 10, 2019

ZypMedia Survey Uncovers New Data about OTT Video Streamers

Knowledge is power. Knowing what your audience likes helps you serve better and more engaging ads.
Mar 21, 2019

Debunking 4 Big Myths of OTT Advertising

In the era of anytime, anywhere content consumption, viewers are now consuming content over-the-top ...
Mar 13, 2019

Are You Buying Pure OTT Ads?

You’ve done some research and you understand what OTT is and why advertisers are excited about it, ...
Feb 28, 2019

Which Devices Support OTT Ads?

The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV ...
Feb 21, 2019

Welcome to the Future: Free, Ad-Supported OTT

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the ...

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