Recent Posts

Nov 04, 2019

4 Reasons to Focus on Digital Advertising This Holiday Season

With Halloween now behind us and scary goblins put to rest for another year, it’s time for media ...
Oct 17, 2019

4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video

 
Oct 02, 2019

Streamer Spotlight Series: OTT Stories from the ZypMedia Marketing Team

As we enter into the last quarter of 2019, it is incredible to see how fast viewers are adopting ...
Sep 25, 2019

ZypMedia OTT Insights from Q2'19

As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...
Sep 19, 2019

Know Your Audience: 4 Types of Streamers

TV is changing. Millions of Americans are canceling their pay-TV subscriptions, but that doesn’t ...
Sep 10, 2019

Reach GenZennial Voters Ahead of the 2020 Presidential Election

As the 2020 U.S. Presidential race heats up, how are you planning to reach the voters of the ...
Jun 17, 2019

Smart OTT Advertisers Are Homing in on Audiences

TV viewing and TV advertising have changed dramatically since the first TV commercial aired in ...
May 30, 2019

Mid-Year Check-In on Predicted Digital Ad Trends for 2019

The over-the-top (OTT) landscape continues to evolve as the industry innovates and consumer ...
May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...
May 15, 2019

6 Ad-Supported Streaming Services That Every OTT Advertising Expert Should Know

Did you know that the average streaming-video subscriber pays for three different services? And the ...
May 08, 2019

Why You Should Give Local OTT Advertising a Closer Look

In our previous OTT (over-the-top) insights report, we showed that the growth of OTT means MORE ...
May 02, 2019

Linear TV + OTT: 3 Ways to Deliver Better Ad Campaign Results

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...

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