Recent Posts

Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...
Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Jan 31, 2019

There Is a Difference Between OTT and CTV

The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...
Jan 28, 2019

The Entire OTT Ecosystem in a Nutshell

There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...
Jan 24, 2019

TV Is Changing. Its Relevance Is Not.

It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Jan 16, 2019

6 Digital Video Trends for 2019 That Can’t Be Ignored

The digital video landscape that consists of TV and over-the-top (OTT) continues to evolve as ...
Jan 07, 2019

3 Resolutions to Kick Off Your Digital Advertising in 2019

Trying to figure out what your New Year's resolutions should be for this year? If you're in the ...
Dec 19, 2018

Celebrating a Remarkable Journey and Setting Our Sights on 2019

One of our core values at ZypMedia is to “celebrate and enjoy the journey,” and we’ve certainly ...
Dec 12, 2018

The Digital Advertising Trends That You Need to Know for 2019

2018 has been another big year for advertisers, marketers, media companies, publishers, and ad tech ...
Nov 28, 2018

Your Holiday Digital Advertising Guide for December Success

The December holiday season is right around the corner. How are you planning to reach your desired ...
Nov 14, 2018

Quick Guide: Difference Between OTT and Linear TV Advertising

Over-the-top (OTT) is redefining the concept of TV. According to a recent estimate by eMarketer, ...
Nov 07, 2018

TV’s Landscape Is Evolving, and Local TV Advertisers Need to Adapt

Do buyers and sellers of local TV advertising need to worry about the growth of Connected TV (CTV) ...

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